Senior Creative Lead with 17+ years of experience in the Creative Industry. I have shaped storytelling for leading Performance and Lifestyle brands, to date building impactful brand campaigns, developing compelling product narratives, and creating engaging content and story telling across digital channels and brand activations. Whether leading as a brand guardian for iconic brands, or driving new creative from concept through to delivery, I bring a strong blend of strategic vision and art direction execution.

With 7+ years leading multidisciplinary creative teams, I’m passionate about fostering collaboration, agility, and an environment where great work can be created.